Product Manager Consumable - ILTC
IDS Medical Systems (Thailand) Co.,Ltd.Organizational/Operational Objectives
- To regularly review performance of direct reports to ensure alignment to overall company’s objectives and recommend training needs or make necessary resource changes to adapt to constant changes
- To conceptualise and implement staff development framework, ensuring competence and consistency in job performance, including performance assessment and talent development
- To align the team with the company’s strategic plans and effect implementation of the same
- To conduct market analysis, identify SWOT, anticipate changes, meet key manufacturers’ expectations and ultimately meet customers’ needs
- To regularly benchmark multiple needs & benchmark team service offerings against major competition, proactively implement strategic plans
- Work closely with team members, review needs, identify threats, and communicate corrective or preventive strategies accordingly.
Product Management
- Strategize product positioning benchmarking against major brand competitor.
- To strategically analyse SKUs, launching those with high market potential and terminating non-profitable ones, maintaining cost control as end result.
- Plan for product launches with principals and FSS team leaders effectively to target relevant market segment and control for success.
- Plan and launch new SKUs for consumables and broaden usage
- Stay abreast of competition, monitor market trends consistently, client feedback, plan, implement and adopt appropriate strategies.
- To attend training when so required and to train the FSS team and product team in the assigned specialty care area after principal training.
- To organize, manage and follow through on any seminars and exhibitions assigned to by the company.
- Facilitate inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.
- Obtain product market share by working with FSS team leader to develop product sales strategies.
- Assess product market data by calling on customers with field staff and evaluating sales call results.
- Plan and roll out promotional activities, conduct product presentations, assist and support in-services and develop training programs for selected agency products as well as product evaluation trials and survey feedback for new product developments to principals.
- Build relationships with key opinion leaders and network with key stakeholders in their respective care areas.
- Manage and monitor samples and demo units’ order and utilisation.
- Manage, escalate and resolve products and field issues with principals.
- Update and support FSS team for product changes throughout product life cycle.
- Lead product planning and execution throughout the product lifecycle, including gathering and prioritising product and customer requirements, defining the product vision to ensure revenue and customer satisfaction goals are met.
- Provide sales team with the necessary technical expertise to enable them to sell the product, providing them with printed and electronic promotional materials, product training, and relevant clinical papers.
- Present product progress to key leaders within the company.
- Plan budget for new product development.
- Manage principal's budget.
- Be responsible for sales performance of the assigned care areas.
Qualifications
- Bachelor’s degree in business, Marketing or related field, MBA is advantage
- 5 years or above of relevant experience in a similar role
- Ability to develop effective competitive strategies
- Good experience and knowledge in medical equipment and consumables in Healthcare Industry
- Proficient in MS PowerPoint and Excel
Competencies
- Strategic in approach to solving problems; possess the ability to understand situations on a larger scale, but also possess the ability to manage details
- Ability to develop effective competitive strategies
- Strong leadership, interpersonal and management skills; able to communicate impactfully and influencing people positively.
- Utilize resources effectively and efficiently in accomplishing plans and focus efforts on areas to create most positive impact to the business.
- Ability to build and develop a team and set clear, achievable goals for team members.
- Good presentation skills
- Fluent in English / [other language]
- 15 days annual leave
- Group insurance
- Life insurance
- Long Service Award
- Provident Fund
- Staff training and development
- 5-day work week
- Social security
- Health insurance
- Accident Insurance
- Ordination leave
- Employee's uniform
- Funeral payment support
- Annual trip or party
- Performance/results-based bonus